Optime Obsession

A franchise update come S26 with leopard print, new waistband technology & a design update to what has become Adidas most recognised bra!

Intimates

The wrap lounge bra. A timeless franchise.

Wireless comfort foam, full adjustability, femininity.

Client
Reitmans - Penningtons / Addition Elle

Year
2017 launched. Still available today.

All images owned by Penningtons.com

Maternity

Launched in SS22 this maternity bra was my very first creation with Adidas. Enabling both pump & nurse with full adjustability & comfort.

Since re-launched in SS24 with leakproof cup panels (bottom x2 images)

All images from Adidas.com

Strength

Adidas Training, We Make You Stronger Campaign

Designed to feel powerful. Power-dots technology create a graded compression from bra to body. With matching leggings to support your workout & support you.

All images owned by Adidas / Adidas.com

All Me

Studio Franchise launched in SS24, In collaboration with Lycra Adaptiv. The second skin studio collection designed to move with you.

Images & Video owned by Adidas.com

Intimates Ideation

Everyday comfort.

Wireless Ribbed Lounge Set.